Analytics

Generative AI is unlocking new ways to drive innovation, improve productivity and derive more value from data. For organizations to fully capitalize on this potential, it’s critical that everyone — not just those with AI expertise — is able to access and use generative AI.

In the ever-evolving landscape of software development and integration, Apex Integration Services is a powerful toolset within the Salesforce ecosystem. It enables seamless communication and data exchange between Salesforce and external systems. This guide will explore its features, benefits, and best practices to help you harness its full potential.

Third-party vendors can now leverage Fivetran software development kits to build their own Fivetran connectors and destinations.

In today’s data-rich world where large volumes of data exchange have become frequent, ensuring the data transfer mechanism is safe and secure is essential. Data security is of utmost importance, and the data transfer tool you select should provide data encryption. Secure File Transfer Protocol (SFTP) is one such file transfer mechanism that businesses can leverage to securely transfer files between users and locations, regardless of their network or device type.

The Managed Detection & Response (MDR) industry finds itself in a new era with unprecedented challenges from platform giants and the migration of the attack surface to the cloud, with innovation becoming a requirement for survival. Companies built to provide clients with 24×7 “eyes on glass” now find themselves at the intersection of rapid technological advancements and evolving threat landscapes.

At Next ‘23, Exabeam, Dun & Bradstreet, Optimizely and LiveRamp shared how they use BigQuery and Google Data and AI Cloud for data monetization.

ZoomInfo and Google Cloud recently expanded their partnership to offer ZoomInfo’s Data Cubes for Google Cloud customers via Google Analytics Hub.

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked about measuring engagement on their sites. That’s, in part, because traffic tells you more about the efficacy of promotion than it does about your website itself. To get more detail around which metrics matter for website engagement and why we asked marketers to share their #1 most important measure of website engagement.