Analytics

How Marketers Can Leverage Generative AI for Creative Breakthroughs, Scalability, and Speed

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.

Opening Keynote From Snowflake Summit 2023

Snowflake has been on a journey to break down silos to help organizations put their data to work. From high-performance analytics at scale to global collaboration across shared data to enabling full programmability without sacrificing governance, Snowflake continues to redefine what's possible with data... and we're just getting started.

What to look for in a decision intelligence tool

Picture it: You are the owner of a growing digital purveyor of premium baked goods. You see that your chocolate chip, macadamia nut cookies with a hint of coconut are going gangbusters whereas sales for peanut butter cookies are declining. This is bad for margins because the peanut butter cookies cost less to produce than the chocolate chip, macadamia nut, coconut cookies. You decide to offer a special coupon for your loyalty customers to grow the peanut butter cookie sales.

The Snowflake Healthcare & Life Sciences Data Cloud

Healthcare and life sciences organizations are under unprecedented pressure to adapt and respond to changing patient needs, regulations, and market conditions. Snowflake’s Healthcare & Life Sciences Data Cloud enables healthcare and life sciences organizations to securely leverage the full potential of data to help deliver exceptional patient and business outcomes and accelerate medical innovation, while ensuring the highest levels of data security, governance, and compliance.

Unlocking Cost Optimization: Insights from FinOps Camp Episode #1

With the dramatic increase in the volume, velocity, and variety of data analytics projects, understanding costs and optimizing expenditure is crucial for success. Data teams often face challenges in effectively managing costs, accurately attributing them, and finding ways to enhance cost efficiency.

Data Integration & AI: Prepping Your Data for Machine Learning

Data Integration plays a crucial role in enhancing the performance and accuracy of machine learning models. In today's rapidly evolving digital landscape, businesses and organizations are constantly generating vast amounts of data from various sources. However, the true power of this data can only be unleashed when it is seamlessly integrated and prepared for machine learning.

The Complete Guide to Engineering an Unlovable Product

Do you aspire to create a product that's universally hated? Are you aiming to evoke feelings of exasperation, frustration, and downright dislike among your users? If you've been losing sleep, wondering how to really irk your user base, then this is the guide for you! In this rather unconventional manual, we’re going to flip the script and steer away from the age-old adage of 'the customer is always right'.