You don’t need to be a data science expert to make use of platform analytics to gain better insights into your business. From Google Analytics to deep-dive data analytics for your APIs, big data is your friend when it comes to understanding your company. The right analytics platform can open up your data in a user-friendly way that empowers you to fuel better-informed business decisions based on your performance, customer data and analytics.
The data we generate, store, and share is growing exponentially as the world inexorably digitizes. With the global data sphere expected to double in size by 2026 as organizations and consumers increasingly go online, automate, and digitize processes, the right tools are required to mine this massive trove of valuable data coming from a widening and diverse pool of sources globally. The competitive edge gained by rapidly converting complex data into business insights is a crucial growth driver.
The data catalog is a critical step in the movement toward becoming a data-driven business. Here are 4 table-stakes questions to ask yourself to deliver reliable, trusted data.