Salesforce is among the leading CRM software platforms for collecting and leveraging user data to make smart sales, marketing, and customer support decisions. However, other software in your tech stack can benefit from such data. With the right Salesforce middleware, you can exchange data easily with your other critical tools.

Discover where your company stands with its SEO performance in comparison to the most relevant industry benchmarks.

Organizations increasingly rely on streaming data sources not only to bring data into the enterprise but also to perform streaming analytics that accelerate the process of being able to get value from the data early in its lifecycle. As lakehouse architectures (including offerings from Cloudera and IBM) become the norm for data processing and building AI applications, a robust streaming service becomes a critical building block for modern data architectures.

Generative AI has recently emerged as a groundbreaking technology and businesses have been quick to respond. Recognizing its potential to drive innovation, deliver significant ROI and add economic value, business adoption is rapid and widespread. They are not wrong. A research report by Quantum Black, AI by McKinsey, titled "The Economic Potential of Generative AI”, estimates that generative AI could unlock up to $4.4 trillion in annual global productivity.