In the article “From Data to Insights: An Introduction to Product Analytics”, we walk you through the basics of product analytics, providing you with a high-level approach to get started with it. This time, we’d like to dig in deeper to dissect every step of the product analytics process, assuming that the main goal is to improve user engagement and retention.

In today’s data-driven world, businesses must deal with complex challenges related to managing, integrating, and properly using massive amounts of data housed in multiple locations. Organizations that unlock the right data architectural approach empower themselves with much better decision-making and strategic insights. Two popular approaches — data mesh and data fabric — have surfaced as prominent and innovative solutions for handling data at scale.

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.

S3 Lake Formation with Apache Iceberg enables ACID compliance, the key to data lake governance and regulatory compliance.

Welcome to the third blog post in our series highlighting Snowflake’s data ingestion capabilities, covering the latest on Snowpipe Streaming (currently in public preview) and how streaming ingestion can accelerate data engineering on Snowflake.

Data has become an essential driver for new monetization initiatives in the financial services industry. With the vast amount of data collected from customers, transactions, and market movements, among other sources, this abundance offers tremendous potential for financial institutions to extract valuable insights that can inform business decisions, improve customer service, and create new revenue streams.

Welcome to the data movement movement. Use Fivetran and Hightouch to replace your existing iPaaS workflows and build warehouse-centric data pipelines.