Every so often, different advocates across organizations ignore the Voice of the Customer. This may be due to changes in business priorities, redistribution of resources, focus on new trends, or that they clear a profit regardless. This brings the value of the customer's voice into question: should we still allocate time and effort towards listening to customers when following new trends is the norm? ‍ The short answer is a resounding yes.

Data integration pipelines supply valuable data from producers to consumers, but even the best pipelines can break. Now what?