Analytics

Why Leverage Heroku Connect with an ETL?

Ever since Salesforce acquired Heroku back in 2010, the two services have worked exceptionally well together. Businesses can use Heroku to build flexible and scalable applications while utilizing Salesforce to manage customer data and drive sales. And when you need to share data between these two platforms, there’s a dedicated add-on: Heroku Connect.

What is Streaming Analytics?

What is Streaming Analytics? Streaming Analytics is a type of data analysis that processes data streams for real-time analytics. It continuously processes data from multiple streams and performs simple calculations to complex event processing for delivering sophisticated use cases. The primary purpose is to present the most up-to-date operational events for the user to stay on top of the business needs and take action as changes happen in real-time.

Xplenty PII & PHI transformations

Personally identifiable information (PII) and protected health information (PHI) are two types of sensitive data that fall under one or more data privacy regulations. HIPAA and GDPR are examples of the regulations that govern what organizations can and need to do with PII and PHI. When you work with large data sets, it can be challenging to maintain compliance with these regulations.

Bigtable vs. BigQuery: What's the difference?

Many people wonder if they should use BigQuery or Bigtable. While these two services have a number of similarities, including "Big" in their names, they support very different use cases in your big data ecosystem. At a high level, Bigtable is a NoSQL wide-column database. It's optimized for low latency, large numbers of reads and writes, and maintaining performance at scale.

The rise of analytics-first software

We've moved from desktop to SaaS, to a real UX focus. Now we're seeing new vendors that are analytics-first. They’re creating new applications that are challenging the established players. Historically, applications were transaction-first; you build your software thinking about your workflow or the transactions that you want people to do.