Analytics

Transform your business with cloud, search, and AI-driven analytics

Despite huge investments in data and analytics over the last two decades, many companies are still struggling with how to become truly data-driven. What are data leaders doing at the organizations that have figured it out? In this white paper, DATAcated Academy's Kate Strachnyi explores four key strategies for critically evaluating your entire data and analytics stack and systematically removing the barriers that exist between their business users and business-critical insights.

Six Top Trends and Predictions for Data, Analytics, and AI in 2021 And what to do about them

Although making predictions about the future is difficult even under the best of circumstances, it's never been more important for business leaders to focus, prioritize, and act in order to stay ahead of the technological curve-and the competition. The strategies you used to innovate and grow your business in the past will not be the same ones you use today. Rethinking how you use data to react and proactively adapt to change will be critical to your bottom line.

The Future of Sports Data

I watch sports for a living. I couldn't tell you the last time I watched a baseball game from beginning to end. Data is one of the most valuable resources around. But data is no longer something that languishes in a database to be looked at later. Like sports events, data is now live. The sports industry can reap and build on innovations in the realtime data space. But this is no long a nice-to-have. Driven by changing fan behaviour this is now a commercial imperative.

6 Ways to Lose Sports & Gaming Customers Through Poor Realtime UX

Sports and gaming app users demand an uninterrupted, true realtime experience. Almost 90% of US adults now use a mobile device while watching sports. In competitive arenas with similar offerings, like betting or sports, then you absolutely cannot afford to deliver poor mobile experiences. Customer experience is the new competitive battleground and realtime mobile experiences are an essential part of that.

How BigQuery helps scale and automate insights for baseball fans

When looking at data, business decision makers are often blocked by an intermediate question of "What should I take away from this data?" Beyond putting together the numbers and building the results, data analysts and data scientists play a critical role in helping answer this question. Organizations big and small depend on data analysts and data scientists to help “translate from words to numbers, and then back to words” as sports analytics pioneer Dean Oliver once said.

Spring forward with BigQuery user-friendly SQL

Spring is here. Clocks move forward. The Sakura (cherry blossom) festival in Japan marks the celebration of the new season. In India, the holi festival of colors ushers in the new harvest season. It’s a time for renewal and new ways of doing things. This month, we are pleased to debut our newest set of SQL features in BigQuery to help our analysts and data engineers spring forward.

Leveraging ETL to Enable your Domain Driven Design

How much do you know about Domain-Driven Design (DDD)? It's a design approach to software development where the language and structure of software code match the business domain. The concept comes from a 2003 book by Eric Evans. And it influences software architects, information architects, data engineers, and computer science professionals who organize code and solve some seriously stressful software problems. Domain-Driven Design is a super-successful concept with brilliant business logic benefits.

Choosing Open Wisely

Since Snowflake’s inception we’ve had the needs of our customers as our North Star, with a clear focus on security and governance of data, continuous advances on performance and reduction of latencies, and relentless capabilities innovation. As part of our product development, we constantly evaluate where open standards, open formats, and open source can help or hinder our progress towards those goals. In short, it is a matter of degree.