Analytics

Choosing Open Wisely

Since Snowflake’s inception we’ve had the needs of our customers as our North Star, with a clear focus on security and governance of data, continuous advances on performance and reduction of latencies, and relentless capabilities innovation. As part of our product development, we constantly evaluate where open standards, open formats, and open source can help or hinder our progress towards those goals. In short, it is a matter of degree.

How to build modern data applications

With the steep rise of data, smart businesses have started capitalizing on this new oil to build a new type of products and services: data applications. Admittedly, the engineering and business development of data apps overlaps with their cousins - the trusty desktop app and the well-known web app, … But there is a core difference that sets data applications apart: they are first and foremost about the data they use to deliver value.

How Xplenty Unlocked a Global Sales Brand's Post-Pandemic Potential

When COVID hit, multinationals went into a tailspin, scrambling for solutions to pandemic-related problems like suspended flights, social distancing, and stay-at-home orders. How could global brands function when operations are so interconnected? One global sales and marketing brand stayed calm in the crisis, innovating localized strategies that strengthened remote regional teams.

NEW Lenses: PostgreSQL & metadata to navigate your Kafka galaxy

When you’re one of many developers commanding streaming applications running in Apache Kafka, you want enough data observability to fly your own data product to the moon. But you also want to boldly go where no developer has gone before to discover new applications. At the same time, you don’t want to be exposed to sensitive data that summons you to your compliance team, crashing you back down to earth.

Accelerated integration of Eventador with Cloudera - SQL Stream Builder

In October 2020, Cloudera made a strategic acquisition of a company called Eventador. This was primarily to augment our streaming capabilities within Cloudera DataFlow. Eventador was adept at simplifying the process of building streaming applications. Their flagship product, SQL Stream Builder, made access to real-time data streams easily possible with just SQL (Structured Query Language).