One of the challenges with being a fast-growing SaaS vendor is that you're so consumed with running your business that you're unlikely to stop and take a breath. If you’re growing quickly, there can also be a perception that you don’t really need to look at what’s happening in your business. Instead, you may divert resources to building a new product or marketing rather than actually thinking about your business.
In just a couple of days, the new year will be upon us and the California Customer Privacy Act (CCPA) will be in full effect. This means, going forward, businesses that collect personal data from people who reside in the Golden State must now honor their requests to access, delete, and opt out of sharing or selling their information.
Presentations. Slide decks. Do these words elicit yawns? Even if they do, we all know that presentations are central in the business world for keeping people up to date and informed of organizational progress and changes. One of the frequently used presentation formats is the end of month/quarterly update that is full of numbers and charts. But putting data in your presentations presents some issues.
This year has been a really terrific one for Yellowfin. The highlight for me was having an ‘aha’ moment where I could really understand our value proposition and see what we offer our customers. This may sound odd, but I think we’ve made a complete step-change in the way we think about our organization this year.
We often come across people talking about managing their data by one means such as a Data Lake, MDM or data governance. Modern data management is not only about managing your data but also about making data useful for the business. Furthermore, data management is also about providing the ability to relate frequently used business terminologies to data in the systems. Most of the big enterprises spend months to discover and identify the impact of any change on their entire data supply chain.
Having analytics built into consumer apps and business software applications is becoming standard practice, particularly as a result of digital start-ups. Start-ups founded on analytics have been shaking up every industry like finance has been disrupted by Monzo's data focus, Netflix’s analytics has upended film entertainment, and Swyfft has used data to change the game for US home insurance. Users have come to expect analytics in their applications.
