Vibrant and dynamic digital-first telco M1, a subsidiary of Keppel Corporation, is focused on transforming telecommunications in Singapore. M1 provides a suite of services to more than 2 million customers and is Singapore’s first digital network operator. Data analytics have played an essential role in M1’s growth since the company launched commercial services in 1997.

When you were a child, how many times did you use the argument with your parents “but everyone else is doing it” to rip holes in the knees of your jeans or dye your hair blonde or steal beer out of the fridge to take to a party? Only to be countered with “well, would you jump off a cliff just because all your friends did?” Wow, the frustration I felt at such a logical but basic argument.