Sales and marketing analytics is one of the most high-profile focus areas for organizations today, and for good reason – it’s the place to look to boost revenues.
Over the last few years, there has been a mad rush within enterprise organizations to move big data workloads to the cloud. On the surface, it would seem that it’s a bit of a keeping up with the Joneses syndrome with organizations moving big data workloads to the cloud simply because they can.
Automation brings incredible value to data teams and hyper-growing companies. It removes hours of sweating over repetitive and mundane tasks, which frees up time for data engineers, analysts, and scientists to get on with more engaging and revenue-generating work. Now, imagine that you can extend the benefits of automation beyond the selected repetitive tasks… to the entire data pipeline.
The last 12 months have been tremendous for Yellowfin. We’ve introduced Signals, Stories, a new dashboard build, mobile app and many new improvements to the platform. There is no one else in the market that brings together all of these types of products and it means we’re diverging from our competitors. Our competitors think far more about the analytical experience, while we care about the data consumer and build products for them.
