Analytics

The barrier to entry for building practical generative AI is lower than you think, but you have to follow the right steps.

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than 170 companies about their sales and marketing alignment, the majority told us that sales have at least some influence on marketing. About 45% of the respondents reported that their sales have a significant influence on their marketing.

Data’s value to your organization lies in its quality. Data quality becomes even more important considering how rapidly data volume is increasing. According to conservative estimates, businesses generate 2 hundred thousand terabytes of data every day. How does that affect quality? Well, large volumes of data are only valuable if they’re of good quality, i.e., usable for your organization’s analytics and BI processes.

Learn how CHS Inc., Pitney Bowes and Envision Pharma use Fivetran for high-volume database replication to streamline operations, drive growth and save money.

If you’re working in the data space today, you must have felt the wave of artificial intelligence (AI) innovation reshaping how we manage and access information. One of the areas affected is data catalogs, which are no longer simple tools for organizing metadata. They’ve evolved dramatically into powerful, intelligent systems capable of understanding data on a much deeper level.

A year in at Confluent, Product Manager Surabhi Singh has learned a lot about data streaming—and even more about herself. In this fast-paced environment, Surabhi is highly motivated and committed to her work strategically planning, coordinating, and delivering product improvements for customers whose business operations depend on Confluent Platform.

In today's data-driven landscape, data analysts rely on powerful database management tools to organize, query, and extract insights from vast datasets. With a multitude of options, choosing the right tool can significantly impact efficiency and performance. Tools like MySQL Workbench, SQL Server Management Studio, and Google BigQuery provide robust platforms for relational data management, while options such as MongoDB Compass cater to unstructured data needs.

Engineering data management is a key skill for data analysts who handle complex datasets across engineering systems. This field involves processes for managing, organizing, and optimizing data generated by engineering teams, such as IoT device data, operational metrics, and manufacturing details.