CIAM Responsible Solutions for Creating Positive Consumer Experiences - CIAM Trend Chat NA 2022
Consumers see the world as all digital with no divide. As a result, whether those consumers are young, old, digitally savvy, or technophobes; organizations are going to have to find a way to ‘deliver better customer interactions’ than their competitors if they are to acquire and retain them. Customer Identity and Access Management (CIAM) can be defined as “A customer-focused IAM discipline that facilitates leveraging identity data with business data to catalyze business growth”.
