Not a day goes by without questions from candidates, customers, and other interested parties about how we run Snowflake Engineering. I often hear: “Snowflake has been delivering a truly innovative, high quality product, and the pace of delivery is only accelerating. There must be a secret to it.” Indeed, we have a unique engineering team, and continue to hire world-class engineers. They are the driving force behind our products.

At Snowflake Summit 2021, we announced that Snowpark and Java functions were starting to roll out to customers. Today we’re happy to announce that these features are available in preview to all customers on AWS today. These features represent a major new foray into data programmability, enabling you to more easily make Snowflake’s platform do more for you. Snowflake started its journey to the Data Cloud by completely rethinking the world of data warehousing to accommodate big data.

At this year’s Snowflake Data Cloud Summit: Data Together Now, customers and partners from around the world came together to explore the transformational power of data and Snowflake’s vision for bringing the world’s data together in the Data Cloud. Over the course of two days and 70 sessions, attendees were inspired by keynotes, learned from their peers in customer and partner sessions, and participated in hand-on labs and technical deep-dives.

Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.