In today's evolving technological landscape, enterprises are under increasing pressure to deliver high-quality software at an accelerated pace. Internal Developer Platforms (IDPs) provide a centralized developer portal that empowers developers with self-service capabilities, standardized development environments, and automation tools to accelerate the software development lifecycle.

Access to data is critical for SaaS companies to understand the state of their applications, and how that state affects customer experience. However, most companies use multiple applications, all of which generate their own independent data. This leads to data silos, or a group of raw data that is accessible to one stakeholder or department and not another.

Companies who develop software products generate massive quantities of product performance and user engagement data that can be analyzed to support decision-making about everything from feature planning and UX design to sales, marketing, and customer support.