In the fast-paced world of banking and finance, acquisitions and mergers continuously shape industry dynamics. Amid these transformations, ensuring data integrity becomes paramount for financial institutions. The ever-changing regulatory environment, data migrations, and the need for data-driven risk management demand a robust solution to address these challenges.

Organizations increasingly rely on streaming data sources not only to bring data into the enterprise but also to perform streaming analytics that accelerate the process of being able to get value from the data early in its lifecycle. As lakehouse architectures (including offerings from Cloudera and IBM) become the norm for data processing and building AI applications, a robust streaming service becomes a critical building block for modern data architectures.

Navigating the intricacies of Apache Kafka just got a lot more intuitive. With Lenses 5.3 we bring you peace of mind, regardless of where you are in your Kafka journey. Our newest release is all about smoothing out the bumps, and making sure you're equipped to handle Kafka's challenges with confidence. Here's a sprinkle of what's in store, ahead of our big 6.0 release later this year.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.