How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it could range anywhere from glossy interfaces to the default blue, Times New Roman links. But even a few years of age could put your website behind the competition, even if it doesn’t look like MySpace or the first version of IMDB. Its audience and goals could outgrow its design, especially if you don’t make small changes often.

It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options also makes it harder for small and medium businesses to upgrade to the right advanced option. Without an enterprise’s broad budget, you need to balance your marketing needs with your costs carefully. These factors also make it important to know when it’s worth switching to a more complex platform.

Offering remote working options to employees allows them to work globally and achieve a better work-life balance. For companies, this means tapping into the global talent pool and finding top candidates. Thus, hybrid workplaces, which combine office and remote work, are becoming increasingly popular. However, managing such environments comes with unique challenges. Leaders must use innovative approaches to maintain team cohesion, support well-being, and leverage technology for optimal productivity.

Let’s say you want to connect an Integration like GA4, and pull data from 3 different “properties” ( = 3 different Data Sources). Before, that required you to authenticate your Google account 3 times. Now, you’ll only have to log in and authenticate the Integration once. Once you do, you can select the Data Sources within that Integration you want the authentication to apply for.

If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have to constantly adapt your strategy to account for changes in trends, technology, and your audience. This principle especially rings true for software-as-a-service (SaaS) companies, where the market changes quickly. As a SaaS marketer, you might be feeling the pressure of adapting to the latest market trends.

Enjoy reading this blog post written by our experts or partners. If you want to see what Databox can do for you, click here. No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during a downturn can be extremely challenging. But that doesn’t mean you should turn off the tap on marketing and sales until things get better.

Enjoy reading this blog post written by our experts or partners. If you want to see what Databox can do for you, click here. Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If you work in B2B SaaS or tech, you know that your audience has specific needs that a one-size-fits-all approach can’t meet.

The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, where financial trends have the most direct impact. Curiosity, collaboration, and adaptability all became key to surviving this new climate.

Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data infrastructure. This ensures that your analytics strategy is actionable and accessible to everyone who needs it to make decisions. In this post, we’re sharing 12 tips to help you develop an effective data analytics strategy.