“Which MRR metric should I be looking at?” “What’s the best dashboard to track our sales performance?” “Where can I find our marketing goals?” Sound familiar? As we spoke with our customers to learn more about how they collaborate around data, we kept hearing the same challenges – growth creates a need for better data management. What starts as a few key dashboards and metrics quickly becomes hundreds, spread across different teams, projects, and platforms.

You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be backed by data—not just gut instinct. However, there’s a problem with accurate tracking… social media platforms simply throw out an overwhelming amount of data, and not all of it matters.

According to Slack, over 82% of people agree that feeling happy and engaged at work is the key driver of their productivity. This proves that workplace satisfaction is about more than just keeping employees content. It’s a critical factor in driving organizational success. Companies with satisfied employees regularly outperform their competitors, which proves that a happy workplace is a strategic advantage.

Are your PPC ads delivering results or just draining your budget? With the average conversion rate for PPC ads sitting at just 3.2%, it’s clear that success in 2025 will require more than basic tracking or blind spending. The difference between wasted ad spend and soaring ROI often comes down to the tools you use to analyze performance. That’s why PPC analysis tools are the backbone of any successful campaign.

It helps you make better decisions. Don’t get me wrong, saving 12~ hours every month is great. But the biggest value is the ability to gather stakeholders around the data, to help them see what performance was, what changed, and what to do next. That’s where the magic happens. You’re not just saving time. You’re focusing on improving key metrics together. Great reports help you find opportunities to improve, or address downward trends before they get worse.

If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples through the content marketing industry, reshaping how marketers approach their strategies. At its core, the leak highlights something we’ve all suspected: SEO is evolving, and so must we. Gone are the days when pumping out endless content streams was the key to success.

Did you know that 52% of marketers say maintaining an active presence across multiple social media platforms was their biggest challenge in 2024? With billions of users across Instagram, LinkedIn, TikTok, and Facebook, the stakes for brands have never been higher. But trying to manage all these platforms without the right tools? That’s burnout waiting to happen.

Whether you’re struggling to pinpoint why your bounce rate is off the charts, understand which pages drive conversions, or optimize the user journey, the right website analytics tool can make or break your strategy. But with countless platforms claiming to be the best, choosing one feels overwhelming. That’s why we’ve handpicked the top 15 website analytics tools for 2025 to help you track the metrics that matter and grow your business smarter—not harder.

Far too many small businesses, especially those without internal digital marketing teams or those working with external marketing professionals or agencies, overlook one of the most critical aspects of a well-rounded SEO program: data-driven SEO. According to a recent Databox research, 67% of businesses handle content marketing and SEO internally, yet many may not be fully leveraging data to optimize their efforts.

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.