Recently, I got my hands dirty working with Apache Flink®. The experience was a little overwhelming. I have spent years working with streaming technologies but Flink was new to me and the resources online were rarely what I needed. Thankfully, I had access to some of the best Flink experts in the business to provide me with first-class advice, but not everyone has access to an expert when they need one.
With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.
Traditional metrics like ticket resolution time or customer satisfaction scores (CSAT) are undeniably significant. However, to gain a more holistic picture, product analytics can be applied to:
Gartner predicts that by 2026, 75% of organizations will adopt a digital transformation model predicated on the cloud as the fundamental underlying platform. Every organization has a cloud strategy and vision with annual goals, yet the business risky cloud migrations have aged in backlogs or implemented with straying budgets & timelines. ‘Assurance’ is the most critical factor in business readiness, scoping, budgeting, and concluding the cloud migration.
At Koyeb, we're working to build the most seamless way to deploy apps to production without worrying about infrastructure. But there's still plenty to keep you busy at the application layer with performance tuning and troubleshooting. That's why we're introducing Metrics — an easy way to monitor and troubleshoot application performance. Deploying on Koyeb makes thinking about infrastructure or orchestration unnecessary.
Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.
