Why Data Analytics Is Important for Business Success
Given the competitive value of analytics and rapid adoption rates across industries, you can’t afford a subpar analytics program. In the late 90s, Oakland Athletics general manager Billy Beane used data to discover undervalued talent and assemble a perennial playoff-caliber team, and he did so on a shoestring budget compared to Major League Baseball’s heavy hitters. Beane’s pioneering use of data analytics became the subject of the bestselling book Moneyball.