As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels. In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to.

Read about Snowflake's comprehensive approach to protecting data and access to data.

Marketing to developers during a COVID-19 recession is hard. Read our eBook and see how you can stay on track.

Field-tested Best Practices & Real-world Use Cases for Enterprise API Teams. Because APIs empower developers to harness data, functionality, and applications for new uses, enterprises have begun to increasingly investing in API product teams to expand their API programs.

Shadow IT risks. Shadow IT - applications that have been procured without internal IT's knowledge - has ceased to be an issue that only big enterprise companies have to deal with. Now any-size company has to deal with it one way or another.

The impact of cloud computing is immense, with more and more businesses widely using cloud business applications. Integration scenarios that system integrators address on a regular basis are often repetitive. Sophisticated integration solutions are, however, in most cases out of SMBs' financial range. This creates a gap between the increased SaaS consumption and the ability to integrate cloud-based services efficiently.

Whether you are from the IT or from the business side of your company, our e-book on Data Integration Best Practices focuses both on the technical specifics of data integration as well as answering the questions that drive the business decision regarding the selection of a suitable tool and an appropriate software vendor.

Ready to grow like crazy? Download this eGuide to learn how to best treat your API as a product and define the right metrics to measure success.