Discover just how effective your landing pages really are.

The growth of the eCommerce industry is one of the few silver linings to come out of the global pandemic. With more and more people working from home or self-isolating, online commerce has started to grow exponentially in the last two years. According to 99 Firms, the US eCommerce industry grew by over 40% in 2020 alone, with the eCommerce market value exceeding $10 trillion in revenue in 2020.

Turning organic visitors to your website into loyal customers is the goal of every company that has an eye on growth. B2B traffic that finds your website through Google search brings the best new customers since those visits are organically searching for what you write about. Converting these organic visitors of your website into customers who will return and order should be the focus of business marketing efforts.

From Google Keyword Planner to Spyfu and SEMrush, nearly 50 PPC professionals share how they are using their favorite PPC tools.

What marketing channels bring you profitable traffic? Google Analytics Acquisition Reports help you identify them and allocate your resources properly.

From measuring brand awareness campaigns to customer loyalty, 30 marketers weigh in with what they learn analyzing direct traffic.

Learn how marketing experts analyze Google Analytics’ exit pages to optimize the conversion rates on their most important landing pages.

Want to track website users more accurately and understand buyer’s journey better? Learn how to do it with Google Analytics User-ID feature.

Mailshake is an email outreach and sales engagement platform. It integrates with your G-Suite or SMTP account, allowing you to run automated email outreach campaigns that convert cold prospects into warm leads and even customers. Mailshake is one of dozens of such platforms. However, each sales engagement platform usually has its own features, pros, and cons. In this article, we will take a closer look at Mailshake to see what it has to offer and how it is different from other platforms.

Learn how exit and bounce rate compare, when to study each metric, and how you can analyze both to improve your content strategy.