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Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.

The growth of the eCommerce industry is one of the few silver linings to come out of the global pandemic. With more and more people working from home or self-isolating, online commerce has started to grow exponentially in the last two years. According to 99 Firms, the US eCommerce industry grew by over 40% in 2020 alone, with the eCommerce market value exceeding $10 trillion in revenue in 2020.

Turning organic visitors to your website into loyal customers is the goal of every company that has an eye on growth. B2B traffic that finds your website through Google search brings the best new customers since those visits are organically searching for what you write about. Converting these organic visitors of your website into customers who will return and order should be the focus of business marketing efforts.