Systems | Development | Analytics | API | Testing

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4 pitfalls in your data strategy (and how to avoid them)

If you’re a data leader at an early-stage or high-growth company, you’re in a unique position to promote data appreciation. Don’t waste your golden window of opportunity. Take this moment to institute best practices, promote good habits, and build the foundation for a data-driven culture. There’s no universal data strategy that would work for all organizations — wouldn’t that be great? — but there are pitfalls that all organizations should watch out for.

What went wrong with customer 360

Three decades into the data revolution, my fellow technologists and I find ourselves asking an existential — and rather distressing — question: What happened to the promise of customer 360? The ability to get more customer data was supposed to fundamentally change the relationship between customers and brands. Companies were going to be able to offer targeted, meaningful engagements that would multiply average deal size and slash time to close.

Transforming a Manufacturing Chain? Consider the Benefits of APIs

Digital transformation is happening rapidly, especially following the pandemic. Those who do not implement key strategies will be left behind. Some industries are adapting more quickly than others. However, few have unlocked digital technologies’ full potential, including the manufacturing industry. Transforming a manufacturing chain requires integrating and applying advanced digital technologies, but many remain wary, despite growing evidence that digital adoption supports ongoing growth.

Kong API Gateway on Kubernetes with Pulumi

The quest for resilience and agility has driven us into the modern age of microservices. Bringing services to market on a microservice architecture demands utilization of sprawling technology offerings and tooling. While daunting at first glance, we can break down the process into 3 major categories: In this hands on series, we will use.

Salesforce Testing: An Essentials Guide

Deploying and maintaining a scalable, transformative digital platform like Salesforce.com requires significant time, money, and people power. You wouldn't buy a car or a boat without taking it for a test drive first. Why roll the dice on a Salesforce deployment? Exercise the same caution with scheduled or continuous Salesforce testing with smart tools. Ensure successful deployments, upgrades, and performance of your CRM, analytics, and related services.

How to Get Started With an E-Commerce Integration Platform

When getting started with an e-commerce integration platform, here's what you need to know: Whether you choose Shopify, BigCommerce, Magento, or WooCommerce, your e-commerce platform generates massive amounts of customer data. By collecting and analyzing all this information, you can glean valuable insights that help you improve the customer experience on your e-commerce website.

How to Increase Test Efficiency with TestQuality

Successful software teams are continuously searching for methods to improve the efficiency of its members. They recognize that enhancing the development process is a solid method to increase quality while decreasing time to market. This may necessitate the addition of new tools, but it may also necessitate a step back from day-to-day work to take a fresh look at what we're doing. Think about testing.

Import Google Analytics 4 Data into Snowflake and Translate into SQL

Did you know that Google Analytics 4 now exports event data at the individual user level for free? In this episode of SnowFlake Bytes, Felipe Hoffa, Snowflake’s Data Cloud Advocate, shows you how to move this GA4 data into Snowflake and translate the sample queries into Snowflake SQL. His favorite part of the process? Creating a UDF that transforms the original schema nested data into a variant object that is easier to query.