Transforming customer experience is at the heart of digital transformation. Digital technologies are changing the game when it comes to customer interactions, with new rules and possibilities that were unimaginable only a few years ago. Customer identity and access management (CIAM) is a new field of identity and access management (IAM) that is fundamentally a component of digital customer experience.
The main objective of Customer IAM (CIAM) is to drive revenue growth by leveraging identity data to acquire and retain customers. It will build an identity-centric ecosystem to nurture an anonymous website visitor into a well-known loyal customer. We have come across multiple phases in the past, and today at the age of the customer, identity has become the glue for all contextual marketing. In doing that, in our journey towards CIAM, we face multiple challenges.
Startups can be somewhat small to large scale businesses and they can vary between different fields of interest. With entrepreneurship becoming one of the hot trends of the decade, a lot of startups have shown up on the records. Many innovative ideas are converted into businesses. Some of these startups excel in large businesses whereas many meet the end of their line in a very short span of time. But this doesn’t keep entrepreneurs from capturing business opportunities.
New Fivetran features help data teams jointly orchestrate Fivetran connectors and transformations using dbt Labs’ open-sourced dbt Core* to minimize data latency, monitor ELT pipelines in real time and reduce engineering time.
