CPG executives invest billions of dollars in trade and consumer promotion investments every year, spending as much as 15-20% of their total annual revenues on these initiatives. However, studies show that less than 72% of these promotions don’t break even and 59% of them fail. Despite these troubling statistics, most CPG organizations continue to design and execute essentially the same promotions year after year with negligible hope of obtaining sustained ROI.

Ransomware has become a familiar front page news topic thanks to recent high-profile attacks against a major meat producer and an East Coast operator of a critical oil pipeline. Also, consider the attack on a provider of software tools to IT outsourcing shops that let hackers paralyze hundreds of businesses on all five continents. No doubt the ransomware threat is serious, and now Washington is mobilizing to wipe out a scourge it formerly treated only as a criminal nuisance.

It’s been a while since the digital era took off. But with the onset of the pandemic when businesses and industries had to move to online platforms, the need for it became extremely evident. Be it for marketing purposes or selling products and services, today, every business makes use of online channels, and understands the importance of a strong social media presence. But conducting extensive campaigns are tedious and can burn a hole through your wallet.

Dynatrace is a cloud monitoring platform and is used by many organisations to measure the performance of their production systems and to set thresholds against which performance tolerance are measured. During testing Dynatrace can be used to monitor how the application under test responds during your performance tests as well as providing the capability to drill down into performance issues you may need to investigate.