Systems | Development | Analytics | API | Testing

5 Reasons Why Retail Media Is the Smart Approach for Online Retailers

To say the global retail market is challenging today would be a gross understatement. A rising cost of living, demanding consumer expectations, supply chain disruption and unforeseen public health crises like COVID-19 all contribute to the erosion of retailers’ bottom lines. However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream.

Ensuring performance: How major retailers leverage user traffic to validate code changes

As featured on CMG.org: Software development and testing is ultimately all in preparation for go-live. But what if you could predict how your go-live could go wrong? In this webinar, learn how traffic-based tests and mocks can accurately simulate peak load conditions, ensure performance, and increase your top line revenue.

Beyond Data-Driven: How Today's Leading Retailers Are Leveraging Insights to Sell Better

Supply chain disruption continues to affect retailers, consumer packaged goods companies (CPGs), and customers. Constraints on the ability to produce goods have limited the availability of in-demand products, leading to inflation. Not only are manufacturers not making enough products in line with demand in industries such as automotive and electronics, at the same time, those products have become much more expensive.

How Retailers Modernize Operations and Reporting with the Snowflake Retail Data Cloud

A modern data infrastructure is essential for retailers looking to stay competitive today. Companies are abandoning more traditional, on-premises IT infrastructures and moving to more centralized “as a service” (XaaS) models of delivery enabled by cloud technologies, according to McKinsey. Aging on-premises infrastructures are unable to meet demands for agility and innovation, eating up too much time and too many resources for teams trying to maintain them.

How Retailers Optimize Merchandising and Assortment Planning Strategies with the Snowflake Retail Data Cloud

The lingering effects of the global pandemic are merging with inflation to create a perfect storm for retailers looking to find the right inventory stature for the seasons ahead. Companies are getting squeezed between rising supply chain costs and falling consumer confidence. To succeed in this volatile market, McKinsey suggests that retailers “accelerate decision-making tenfold.”