Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to achieve predictable revenue growth, while even public SaaS companies struggle to achieve profitability. To make a SaaS company successful, you can’t just change your software delivery model to the web and expect it all to work. You have to make thoughtful, data-driven decisions when it comes to your marketing, sales, and customer success operations.

In 2023, many business intelligence conferences returned to in-person events. While some events slated for 2024 are still virtual or hybrid, this year's top business intelligence events have something in common from Spain, to France, Italy, Japan, Australia and Las Vegas in the United States.

The Integrate.io Developer Toolkit serves as an in-depth resource for technical professionals focused on building applications with real-time data streams. This guide offers a detailed look at how to integrate various real-time data sources, messaging platforms, and APIs.

Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.

REST API is an acronym that stands for Representational State Transfer Application Programming Interface. REST APIs are used to create "web services" in HTTP requests, which provide data between client and server applications. This article will cover some of the basics of REST APIs and will also walk you through making a basic API using Python. Here are the 5 key takeaways from the article.

Snowflake is a powerful cloud data warehouse platform that can help businesses of all sizes manage and analyze their data. However, as the volume and complexity of data grows, it can become increasingly challenging to manually manage Snowflake workloads. Snowflake automation can help businesses overcome these challenges in data engineering by automating repetitive tasks and workflows.

Apache Kafka® has become the de-facto standard for streaming data, helping companies deliver exceptional customer experiences, automate operations, and become software. As companies increase their use of real-time data, we have seen the proliferation of Kafka clusters within many enterprises. Often, siloed application and infrastructure teams set up and manage new clusters to solve new use cases as they arise.

When considering some of the latest statistics related to Health Insurance Portability and Accountability Act of 1996 (HIPAA) violations and consequences, ensuring compliance is more critical than ever. For example, healthcare data breaches are increasing year-over-year, yet 75% of healthcare organizations say their infrastructure is not prepared to respond to cybersecurity threats effectively. HIPAA is a U.S. federal law.

Reporting tools solve a key problem for businesses by enabling them to communicate data in a way that is accessible, easy-to-understand, and useful for both frontline staff and management teams. These tools take raw data and turn it into tables, charts, and graphs ready for consumption, turning complicated data into visuals that better enable users to spot patterns and trends.