It’s been a decade since “connected” objects—commonly referred to as “the internet of things” (IoT)— reached broad audiences. Connected toothbrushes, sensors embedded in sneakers, and smart watches have started to change consumer behavior through a data-driven, gamified approach. Technology has rapidly evolved to handle large data volumes at high velocities and big data analytics. AI has become more democratized.

The best description of untrusted data I’ve ever heard is, “We all attend the QBR – Sales, Marketing, Finance – and present quarterly results, except the Sales reports and numbers don’t match Marketing numbers and neither match Finance reports. We argue about where the numbers came from, then after 45 minutes of digging for common ground, we chuck our shovels and abandon the call in disgust.” How would you go about fixing that situation?