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Analytics

Changing Consumer Behavior Transforms The Retail & CPG Industries

It’s no secret that consumer behavior and expectations changed dramatically during the two years of the COVID pandemic, changes that have disrupted supply chains and raised the marketing and customer service bar for retailers. In this episode of “Data Cloud Now,” host Gautam Srinivasan chats with Freddy Guard, Snowflake’s Head of Retail & CPG for North America, about those changes and how it has accelerated the demand for cloud-based, data-driven solutions to meet the challenges those changes have engendered.

7 Easy Steps to Building an Actionable Data Strategy

With a clear framework, best practices, and case studies. Modern enterprises are struggling with an overabundance of raw data and underutilization of data assets for achieving business objectives. The right data strategy helps you unlock the hidden potential from the stored-but-seldom-used enterprise data. In this article, you will learn.

5 Data Management Trends For 2023

Every year analysts, vendors, thought leaders, and everyone in between like to surmise the upcoming trends for the year. I am going to do something a little different this year. I am discussing some trends, just like everyone else, but basing them on what we are seeing with customers and how they are succeeding with the Integrate.io platform. Not just succeeding, but levering complex and diverse data sets to enable better business decisions and support growth.