Mapping source columns with a data destination is arduous and time-consuming. Data fields can come from many source types and formats. Even though you are the expert on your datasets, you may require the assistance of IT to set up the mapping. However, the more sources, the more handoffs, the higher the possibility of errors. As organizational data has become more dispersed and voluminous across organizations and applications, it's more important than ever to ensure that you understand your data.

I recently had the privilege of attending the CDAO event in Boston hosted by Corinium. Tracks represented financial services, insurance, retail and consumer packaged goods, and healthcare. Overall, it struck me that while data science is not new, most firms are still defining the mission of the data office and data officer. It’s clear firms seek to leverage data and embrace its potential insights, but most are forging ahead in largely uncharted territory.

For the next interview in our series speaking to technical leaders from around the world, we’ve welcomed Hikari Senju, Founder and CEO of Omneky. Hikari Senju is the founder and chief executive officer of Omneky, an AI platform for generating, analyzing, and optimizing personalized ads at scale.

Command and control your data with our new ultimate guide.