Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Salesforce and Heroku are two of the most powerful platforms for businesses. Salesforce is a CRM that has been around since 1999 and Heroku is a cloud-based platform that allows you to create, run, and scale apps built in any language (such as Salesforce's native Sales Cloud). When you connect Salesforce to Heroku, you can automatically get Salesforce CRM data to update the Sales Cloud.

Marketing automation is a critical component of any successful business. It allows you to automate your marketing efforts and streamline how you manage your campaigns from start to finish. But choosing the right software can be tricky, with so many options available on the market today. This article will explore different types of marketing automation solutions and highlight what features make them unique and their pros and cons.

It’s no secret that Data Scientists have a difficult job. It feels like a lifetime ago that everyone was talking about data science as the sexiest job of the 21st century. Heck, it was so long ago that people were still meeting in person! Today, the sexy is starting to lose its shine. There’s recognition that it’s nearly impossible to find the unicorn data scientist that was the apple of every CEO’s eye in 2012.

As we get closer to the end of 2021, looking back the data and analytics technologies have evolved significantly over the last few years. We have seen the introduction of augmented analytics capabilities embracing user self-service and multimodal delivery of analytics insights. In addition, we have seen new data integration and catalog capabilities in response to the demands of new regulations and governance needs.