Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle of creating close business relationships with partners will outweigh the value gained. But by treating partner marketing as a secondary program, marketing organizations are missing out on an invaluable opportunity. Companies with mature partner programs grow revenue almost twice as fast as other companies, according to Forrester.
When speaking about the historical trajectory of significant movements, Ghandi once said, “First they ignore you, then they laugh at you, then they fight you, then you win.” For startup founders, these words aptly illustrate the road — and obstacles — that lie ahead. Startups that succeed are destined, at some point, to face off against the most powerful incumbents in the world. Still, there has never been a better time to be a startup than right now.
Mistakes are part of human nature. Who hasn’t left their car unlocked or accidentally hit “reply all” on an email intended to be private? But making mistakes in your enterprise data warehouse, such as accidentally deleting or modifying data, can have a major impact on your business.
