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Analytics

What is new in Cloudera Streaming Analytics 1.5?

At the end of May, we released the second version of Cloudera SQL Stream Builder (SSB) as part of Cloudera Streaming Analytics (CSA). Among other features, the 1.4 version of CSA surfaced the expressivity of Flink SQL in SQL Stream Builder via adding DDL and Catalog support, and it greatly improved the integration with other Cloudera Data Platform components, for example via enabling stream enrichment from Hive and Kudu.

The Road Ahead: Digital Infrastructure For the Data-Driven

When conversations turn to digital transformation, it is usually smart phone apps, dizzying feats of AI, and domestic robots that capture all the attention. But the unsung heroes of I.T. know the truth: digital infrastructure is the foundation on which data-driven transformations are built. And increasingly we’re talking about two qualities digital infrastructure must possess if it is to be an effective backbone for digital transformation.

5 Tips for Pushing Data from Your Warehouse to Marketo

Nurturing your customer prospects is a crucial task to increase your conversion rates—so how can you make sure that valuable leads don’t fall through the cracks? That’s exactly where software like Marketo comes in. Marketo is a marketing automation tool to help standardize and automate your marketing funnel, helping push your prospects along the buyer’s journey from awareness to acquisition.

Accelerate Your Data Mesh in the Cloud with Cloudera Data Engineering and Modak Nabu

Modak, a leading provider of modern data engineering solutions, is now a certified solution partner with Cloudera. Customers can seamlessly automate migration to Cloudera’s cloud-based enterprise platform CDP from on-prem deployments and dynamically auto-scale cloud services with Cloudera Data Engineering (CDE)’s integration with Modak Nabu™.

The Rubber-Band Effect: How Organizations Are Catching Up To Themselves

In 2020, in response to the pandemic, we saw an urgent shift to SaaS and various emerging technologies. It was covered at length in “Introducing Trends 2021 – 'The Great Digital Switch'.” Largely driven by necessity, organizations needed to make drastic moves “to keep the lights on” and cater to operations in a more virtual and remote style. This big leap forward drastically changed the IT landscape and infrastructure in a lot of organizations.

Do you want to create and automate a digital marketing report?

When your marketing team manages a myriad of social media platforms (from Facebook to TikTok), it is hard to keep an eye on the ROI of your marketing efforts. Each platform comes with its own set of dashboards that provide marketing analytics. But the trends and insights from those dashboards are limited to each specific platform. Knowing how you performed on Google Ads tells you very little whether you should increase your Facebook advertising expenditures.