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Analytics

Qlik and UiPath - The Power of Active Intelligence and Enterprise Workflows for Action

The business world is rapidly pivoting all the time. Strategic shifts, reprioritization and being first all require being smart while moving fast. The value of agility has never stood out more due to the need to react to new realties in everything from public health, remote and in-office business policies and workflows, to broader economic concerns like supply chain as we move into recovery and revitalization.

How Did Your Paid Marketing Channels Perform on Black Friday?

It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.