This Eckerson Group report gives you a good understanding of how the Unravel platform addresses multiple categories of data observability—application/pipeline performance, cluster/platform performance, data quality, and, most significant, FinOps cost governance—with automation and AI-driven recommendations.
Analytics engineer is the latest role that combines the technical skills of a data engineer with the business knowledge of a data analyst. They are typically coding in SQL, building dbt data models, and automating data pipelines. You could say they own the steps between data ingestion and orchestration. Whether you are a seasoned analytics engineer or new to the field, it’s important to continually learn new things and improve the work you’ve already done.
Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.
“Data pipeline” and “Extract, Transform, Load” (ETL) are common phrases encountered in just about every data integration. But what’s the difference?