Snowflake’s newly announced Media Data Cloud unites Snowflake’s powerful data sharing technology, the highest standards of privacy and governance, Snowflake- and partner-delivered solutions, and industry-specific data sets to help marketers, publishers, and advertising technology businesses succeed in the rapidly changing media and entertainment industry.

When power company executives were asked to list the most important issues facing their organizations, 45% overwhelmingly cited their top concern as “renewables, sustainability or the environment.” At the same time, global energy consumption continues to rise faster than the population. These two realities are reshaping the international energy sector. The push to produce more energy, in a greener manner, is propelling the industry to re-imagine the power grid of the future.

Organizations are more often running data and applications on multiple clouds, and that’s great. However, multi-cloud isn’t enough. To let loose the true power of data on your business, you must be cross-cloud. Cross-cloud means data moves easily between multiple public clouds without any additional work. It means never worrying about where your data and applications live or where your business and technical people are located.

Support for unstructured data is now in public preview! That’s one of many of the exciting announcements made in September, in addition to a new serverless tasks feature, expanded public cloud regions, enhanced business continuity capabilities, and several new providers on Snowflake Data Marketplace.