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Who are my top sellers? What kinds of deals have the highest close rate? How have our sales opportunities changed over time? As a sales leader, these are just some of the questions you ask yourself every day to keep your team on track. And the answers are in your data. Every form fill, cold call, and MQL is another data point you can use to assess the health of your sales organization.

Feature stores have arrived in 2021 as an essential piece of technology for operationalizing AI. Despite the enthusiasm for feature stores in high-tech companies, they are still absent from most legacy ML platforms and can be relatively unknown in many enterprise companies. We discussed how feature stores are critical to the data-first approach of next-gen ML platforms in our previous blog, but they are important enough to get their own treatment in a full article.

Reverse ETL and customer data platforms (CDPs) are two big data trends that have been receiving a great deal of attention. While both CDPs and reverse ETL can help you make smarter data-driven decisions, there are also several crucial points of distinction. In this article, we’ll answer the question: what’s the difference between reverse ETL and a customer data platform?

Migrating analytics workloads to the public cloud has been one of the most significant big data trends in recent years—and it shows no sign of slowing down any time soon. According to a study by IT research company Forrester: Within three years, however, Forrester predicts that the fates will have reversed: Of course, before data can be processed in the public cloud, it has to get there in the first place via data migration.

Cloudera Data platform (CDP) provides a Shared Data Experience (SDX) for centralized data access control and audit in the Enterprise Data Cloud. The Ranger Authorization Service (RAZ) is a new service added to help provide fine-grained access control (FGAC) for cloud storage. We covered the value this new capability provides in a previous blog.

Unless you’ve hidden under a rock for the past decade, you can’t have failed to notice that data in today’s enterprise is very much alive. It’s always moving, constantly changing, and we’re continually using it to create new business value. However, while data fluidity and visibility have blossomed, the opportunity to use that data to drive business actions seems to have withered in comparison.

From increasing brand awareness to hashtag research and displaying social proof at scale, here are 12 ways SMBs can leverage Instagram for marketing.

In a recent webinar by TDWI, 45% of analysts reported that “every day seems to be a different fire drill.” No surprise to anyone in the industry. As much as analysts need to be focused on more strategic tasks, their skills are frequently deployed to answer basic questions. Greater self-service capabilities for end-users would no doubt alleviate these fire drills, but this is not yet a reality for the majority of companies.

On the surface, Talend seems like the ultimate data integration platform. It's open-source, maintains multi-cloud integration, supports data governance frameworks like GDPR and CCPA, and handles both ETL and ELT, providing you with more flexibility for data management. Dig a little deeper, though, and you'll notice this platform has an outdated user interface and limited capabilities, and you'll probably need to upgrade to its enterprise version to execute data integration.