In October of 2020 Cloudera acquired Eventador and Cloudera Streaming Analytics (CSA) 1.3.0 was released early in 2021. It was the first release to incorporate SQL Stream Builder (SSB) from the acquisition, and brought rich SQL processing to the already robust Apache Flink offering. The team’s focus turned to bringing Flink Data Definition Language (DDL) and the batch interface into SSB with that completed.
The thing about data is there’s no end to how much of it you can collect and keep. Each day, if you’re like most of the global banks I work with, you’re generating oceans of the stuff. Yet the bulk of it will never be very helpful or even relevant to your day-to-day business decisions.
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
