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Analytics

Bigtable vs. BigQuery: What's the difference?

Many people wonder if they should use BigQuery or Bigtable. While these two services have a number of similarities, including "Big" in their names, they support very different use cases in your big data ecosystem. At a high level, Bigtable is a NoSQL wide-column database. It's optimized for low latency, large numbers of reads and writes, and maintaining performance at scale.

Xplenty PII & PHI transformations

Personally identifiable information (PII) and protected health information (PHI) are two types of sensitive data that fall under one or more data privacy regulations. HIPAA and GDPR are examples of the regulations that govern what organizations can and need to do with PII and PHI. When you work with large data sets, it can be challenging to maintain compliance with these regulations.

The rise of analytics-first software

We've moved from desktop to SaaS, to a real UX focus. Now we're seeing new vendors that are analytics-first. They’re creating new applications that are challenging the established players. Historically, applications were transaction-first; you build your software thinking about your workflow or the transactions that you want people to do.