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84.51° is a wholly owned subsidiary of Kroger, the US retailing giant – the largest supermarket chain in America, and the fifth-largest retailer in the world. As an organization, 84.51° is a descendant of dunnhumby, analytics geniuses who revolutionized customer loyalty programs at Tesco in the UK decades ago.

Modern enterprises leverage over 400 data sources to stay ahead of the competition. The sheer volume and complexity of data operations raise several challenges for intrepid organizations: How to cut the complexity of data operations? Enterprises turn to data lineage for the answer. Data lineage is the process of recording and visualizing data assets as they flow along your system.

We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.

When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.

Buy or build? Autodesk's VP of Data Platform and Insights Jesse Pedersen cut Autodesk’s data ingestion process from six months to six days: Here’s how.