The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

As technology evolves, the skills gap within IT departments continues to widen. New technologies are being adopted more quickly to keep pace with business changes, necessitating a constant update of skills. Yet, fully outsourcing these skills isn’t always the solution, as they are a core part of any IT organization. To effectively address this issue, we need a strategy that focuses on continually closing the skills gap.

Business leaders find themselves involved in a range of high-priority tasks, most of which require making critical decisions. Let’s say you’re the sales head of a global organization. You’re ready to make an important decision about next quarter’s sales strategy, but you must first look at the right data set. You know it exists somewhere in your organization’s databases, yet it’s not within the arm’s reach.

Let’s be real – client reporting often feels like the marketing world’s equivalent of doing taxes—tedious, time-consuming, and to be honest, not the reason you got into this field. Adding to the frustration is the fact that, more often than not, many clients don’t even understand their reports. That’s why marketers often talk about how reporting feels like a necessary evil. But what if we looked at reporting as a tool for client retention?

The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, and performance. OKRs became well-known after being used by Google and Intel and are now widely accepted across various industries, especially SaaS businesses.

BigQuery data preparation is an AI-first solution that streamlines and simplifies the data preparation process as part of Gemini in BigQuery.

Your docs are a lot like your family—not in the corporate jargony “we are a family” way, but more in the “can’t live with them, can’t live without them” way. Yes, these docs are crucial in more ways than one, but teams that regularly work with them know that the time they spend searching for, cleansing, and prepping their docs can be better utilized elsewhere.

The GenAI revolution is well and truly here. To take inspiration from our favorite comfort show, Gilmore Girls, “It’s GenAI’s world, and we’re just living in it.” In fact, McKinsey reports the number of organizations regularly using GenAI has doubled in ten months between their 2023 and 2024 surveys.