Learn how 33 experts conduct their PPC analysis including the tools they use, the metrics they tracks, and more.

Improve your understanding of Shopify sales data & reports and gain beneficial insights that will help you drive your online business growth.

Sales forecast reports are an integral part of each successful company. Learn how to create them by reading our guide.

From ad CTRs, conversions, and clicks, to impressions, and quality scores, here are some of the top PPC metrics to track as well as some to stay away from.

Leverage sales calls reports to get better insight into your prospects’ needs and use our templates to create the reports faster and easier.

Data is everywhere. Whether you’re an executive, a manager, or just trying to keep your head above water in your day-to-day job, the chances are that you’ve had at least one interaction with a set of data this month alone. And if you’ve ever tried to interpret data for yourself or your team, you know how confusing it can be to make sense of it all, understand what information is critical, and what can be left to the wayside.

We asked experts to share how they use drill-down and drill-through reports. Here’s how to leverage them to boost your marketing performance.

From thinking about the big picture and analyzing marketing channels to setting milestones and creating dashboards, here is how to set smarter ecommerce website goals.

Dig into this complete guide on short term vs long terms goals, which ones should you set as well as 7 common goal-setting mistakes that you might be making.

The reasons for writing reports in business are pretty compelling. Without them, you can’t have a complete overview of any past periods to evaluate your performance, fix mistakes, and replicate strategies that helped you achieve your goals. Moreover, you get to plan for the future and create an actionable plan based on the data you collected and presented in a report.