Systems | Development | Analytics | API | Testing

It’s that time of year again. Conference season is upon us! And, for the first time in what feels like a lifetime, the data ecosystem is getting back together in person. It couldn’t come at a more important time. The decade of data is upon us, as we unveiled at our own customer conference Beyond 2022. The opportunity is greater than ever before. So, too, is the need to change.

As the Senior Director for Marketing Ops at ThoughtSpot, I’m the owner of our full marketing and sales tech stack. So, you know. No pressure. I started out as a Marketing Analyst — certified Tableau superuser, the whole deal. And I’ve got to say what I can do now versus what I could do then is night and day. What used to take me hours in Tableau back in 2015 literally takes me minutes in ThoughtSpot.

A little over a year ago, I found myself feeling stuck in my role as a data engineer. I had majored in business in college and was looking to connect more with that side of things. I enjoyed my tasks as a data engineer but I wanted more flexibility and creativity. I wanted to be involved in business decisions rather than my tasks already being decided for me.

As the Director of Demand Gen at ThoughtSpot, I’m responsible for optimizing our campaigns and every customer touchpoint. No biggie, right? I’m part of a lean marketing team at a high-growth company. We’re not in the business of generating leads – we’re about creating real demand for our products.

Last week ThoughtSpot took big steps toward further focusing our pricing on a single metric: customer value. In the course of my career, I’ve worked at many companies, and seen countless products, packages, and editions launched. Often, these initiatives are guided by what’s in it for the company: how do we get better margins, cross or upsell products together, or maximize revenue?