Systems | Development | Analytics | API | Testing

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A New Era of Lifecycle Marketing with the AI Data Cloud and AI Decisioning

Every business has key customer behaviors it aims to drive — whether it's encouraging repeat purchases, promoting product upgrades or boosting add-on services. Yet, despite access to advanced marketing technology and rich customer profiles, most businesses still rely on broad, generalized lifecycle marketing campaigns that fail to engage with customers.

21 Essential Digital Marketing Tools for Growth in 2024 (Across 7 Categories)

Digital marketing tools aren’t just a convenience—they’re a lifeline. It may sound intense, but without the right tech stack, your business risks falling into the shadows while competitors soar ahead. Think about it – the right tools don’t just improve productivity, but they also help you do more with less, freeing up time for strategy over stress.

AI in Software Testing - What it is and How to use it?

‍ The rise of artificial intelligence (AI) in testing is enabling more predictive and intelligent test generation, execution, and defect analysis. This shift aims to reduce the time and effort required for manual testing to enhance test coverage and improve the overall software quality. Justifiably, key insights from Fortune Business project the growth of the AI-enabled testing market from USD 736.8 million in 2023 to USD 2,746.6 million by 2030.

Batch Processing vs. Stream Processing: A Complete Guide

Every organizational activity or interaction today generates data. This quickly creates large amounts of data at organizational and departmental levels, but data generation is only the beginning. No matter how much raw data you have at your disposal, you can only leverage it fully if you know how to process it correctly for your requirements. You can process data flows using one of two approaches: batch processing or batch processing.

Comprehensive Guide to EDI Documentation

Believe it or not, there was a time when healthcare providers, global enterprises, Ecommerce stores, and other organizations used proprietary—and often very different—methods to communicate with other businesses for everything from invoices to purchase orders. You can maybe imagine how difficult communication between businesses was before the introduction of EDI.

Ensuring Scalability and Performance: Selecting Tools That Grow With Your Mobile App

Today, mobile apps are no longer a luxury but a necessity for businesses striving to stay competitive. Whether it’s an e-commerce platform, a banking app, or a fitness tracker, the expectation is clear: the app must perform flawlessly and scale effortlessly to meet growing user demands. The success of your mobile app hinges not just on its initial launch but on its ability to scale and perform consistently as your user base expands. Selecting the right tools to support this growth is critical.

4 tools to strengthen DevSecOps across your app development lifecycle

According to a recent survey by AppDirect, half of IT decision-makers are losing sleep over security. It's no surprise, given that 45% of respondents have experienced a security breach in the last year. The threat of vulnerabilities and cyber security attacks is on the rise, and the impact of an incident can be devastating. Having the right DevSecOps strategy helps, but getting the right toolchain in place is crucial.