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It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.

ETL (extract, transform, load) is the backbone of modern data integration, efficiently migrating massive quantities of information into a data warehouse like Snowflake. But with so many Snowflake ETL tools on the market these days, how can you choose the best for migrating your data? Below we’ll discuss our favorite Snowflake ETL tools, including their pros, cons, and user reviews so that you can make the choice that’s right for your situation.

As the amount of big data generated every year grows exponentially, successful enterprises have ditched on-premise solutions for the cloud. Nowhere is this more apparent than in the world of big data analytics, where virtual environments offer more scope and scalability than in-house architecture. Data-driven companies crave cloud databases because of the copious amount of data they collect, process, share and analyze every single day.

IT automation is an essential business best practice that has enabled countless organizations to become more efficient. According to a survey by Salesforce, 95 percent of executives and directors see the value of automation, and 88 percent want to pursue automation as a key investment for their business. This general tenet holds for the specific case of API automation as well. APIs are a highly underrated, yet critical, technology that underpins the modern digital ecosystem.

PeopleSoft is an enterprise resource planning (ERP) software platform that is intended for medium-sized to large businesses. Originally designed for human resources and finance applications, PeopleSoft can now help organizations with tasks such as human capital management (HCM), financial management, supply chain management, and enterprise service automation.

Mulesoft is an all-inclusive data and application integration platform owned by Salesforce. It offers many types of functionality, including Extract, Transform, Load (ETL), API management, and Integration Platform as a Service (IPaaS). Mulesoft may offer a broad range of capabilities, but it has a challenging learning curve, a high price point, and may be far more than what your organization needs for data transformation.

HubSpot is a customer relationship management (CRM) platform that helps you capture all of your interactions with customers and potential customers, from their first call or website visitors to their most recent purchase. With tens of thousands of users around the world, HubSpot currently owns an estimated 30 percent of the global CRM market share.

So you want to move data to Amazon Redshift? You're not the only one. Every day, thousands of organizations worldwide migrate data to Redshift, which Amazon claims is the world's fastest cloud data warehouse. These organizations have one mission: To move data to Redshift so they can generate business intelligence (BI) from the latest metrics. Amazon's data warehouse makes it easy to produce metrics that power data-driven organizations like yours.

In the business world today, data is becoming increasingly more important with each passing year. If your company is not taking the time to learn how to store, analyze and scale data properly now, it could prove detrimental to the business in the long run. However, just as bad data practices can hold your company back, good data practices can propel the company forward. APIs are one tool that any business can use to begin better utilizing their data today.

Snowflake is one of the most popular choices for building cloud data warehouses, integrating dozens or hundreds of data sources in a single centralized location for easier analysis. But while Snowflake’s record-breaking IPO in 2020 made headlines, it’s not quite as clear how to perform Snowflake data integration. To use Snowflake as a data warehouse, you'll need some way of connecting Snowflake with your other applications and systems.