Marketing is more complex if you're engaged in the healthcare field. Whether you work with patients or market to consumers interested in healthcare products, it's important to understand HIPAA guidelines. This article explains the basics of HIPAA Privacy and Security Rules, and how this legislation affects your marketing strategy.

Companies need to store and retrieve data for daily processes and other needs. Ideally, the data storage atmosphere using ELT is a data lake or an organized storage system that makes logging, storing, and retrieving data efficient and easy.

The verdict is in: The more you analyze your customer data, the better chance you have of outperforming your business rivals, attracting new prospects and providing excellent service. For example, a report by McKinsey & Company has good news for companies who are "intensive users of customer analytics:" Their chances of excelling at new customer acquisition and being highly profitable are 23 and 19 times more likely, respectively, than those of their competitors.

Salesforce is the world’s leading CRM (customer relationship management) software, with a 20 percent market share. The Salesforce CRM software is chock-full of features for business intelligence (BI) and analytics so that you can capture hidden insights and make smarter, data-driven decisions. The traditional ETL (extract, transform, load) process extracts data from one or more sources and then deposits it into a centralized data repository.

Businesses rely on personal data to better tailor their approach to customer relations and streamline a marketing strategy suited to their target audience. In today's business climate, holding onto the personally identifiable information (PII) of specific individuals for various marketing and customer services purposes requires secure storage and extraction. PII pseudonymization is the latest and greatest method for protecting personal data.

With news of a devastating data breach constantly in the headlines, you need to take proactive steps to safeguard the personally identifiable information (PII) that your organization stores and processes. Along with techniques such as PII masking, PII pseudonymization is one of the most popular and practical ways to protect sensitive data. But what is PII pseudonymization, exactly, and how can you pseudonymize PII? We’ll answer these questions and more in this article.

Knowing best practices for Amazon Web Services (AWS) data pipelines is essential for modern companies handling large datasets and requiring secure ETL (Extract, Transform, Load) processes. In this article, we discuss AWS data pipeline best practices to ensure top performance and streamlined processes — without complications that can impede the execution of data transfer.

When it was revealed in September 2017, the massive Equifax data breach made international headlines. As one of the three major credit agencies in the United States, Equifax is responsible for processing personally identifiable information (PII) such as individuals’ names, addresses, and social security numbers. According to Equifax, 143 million people were affected by the data breach, making it one of the biggest cybersecurity disasters in history.

With technology innovations raging at incredible speeds over the past few decades, new and exciting platforms for gathering, storing, transforming, and manipulating data are entering the market every day. Apache Hadoop was one of these disrupters when it entered the market in 2006, offering distributed storage and big data processing using a network of many computers.

The Healthcare Insurance Portability and Accountability Act (HIPAA) has been an important federal law in healthcare since 1996. Part of its purpose was to create standards meant to protect sensitive patient information, and it took on even more important once the digitalization of patient health records became widespread. Now it’s required for certain types of businesses to protect patient health information—or face fines that range from $100 to $50,000 per violation.