Let’s be real – client reporting often feels like the marketing world’s equivalent of doing taxes—tedious, time-consuming, and to be honest, not the reason you got into this field. Adding to the frustration is the fact that, more often than not, many clients don’t even understand their reports. That’s why marketers often talk about how reporting feels like a necessary evil. But what if we looked at reporting as a tool for client retention?

The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, and performance. OKRs became well-known after being used by Google and Intel and are now widely accepted across various industries, especially SaaS businesses.

In today’s hyper-competitive market, where users have countless options at their fingertips, one truth stands out above all: quality keeps a user. The quality of your product, particularly its user experience (UX), directly determines whether customers stay with your brand or leave for a competitor. As your business evolves an exceptional UX is crucial – achieving this starts with a thoughtful approach to test automation.

The Zsh shell is a powerful and versatile command-line interface that enhances user productivity with its advanced features and customization options. Among the essential commands in any shell environment is the ‘ls’ command, which lists directory contents. However, users often seek alternatives to the default ‘ls’ command to overcome its limitations and enhance their workflow.

Many business processes involve communicating with external parties such as suppliers, logistics providers, insurance providers, and government institutions. Unlike internal communications, these inter-organizational communications usually have to follow various regulations and standards, and could introduce delays if one party doesn’t comply. Therefore, effective business-to-business (B2B) integrations are a key part of most digital transformation projects.

Continuous integration (CI) pipelines are an important part of building and deploying reliable software. Whether it's building a Docker image, running tests, or even just doing code linting, CI pipelines help you automate repetitive tasks and ship better code even faster. GitHub Actions lets you create pipelines to build containers, test source code, and publish software.

Are you thinking about hand-coding an API? You have the perfect application in mind. It has an attractive UI and achieves everything the customer wants. However, it needs to connect with a Microsoft SQL Server database, so you have to start working on the data model and API. Hand coding APIs offers greater customization and control but is time-intensive, whereas API generation provides a faster, more streamlined approach with automated tools, albeit with less flexibility.

One method that developers use to submit code modifications for evaluation is known as pull requests (PRs). We discussed the advantages of testing PRs in software development in a previous post but before merging into the main branch, they give team members a chance to talk about the changes, make suggestions, and accept or reject the code. To keep code quality high and make sure that the team reviews all changes, this approach is essential.

BigQuery data preparation is an AI-first solution that streamlines and simplifies the data preparation process as part of Gemini in BigQuery.