The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

As technology evolves, the skills gap within IT departments continues to widen. New technologies are being adopted more quickly to keep pace with business changes, necessitating a constant update of skills. Yet, fully outsourcing these skills isn’t always the solution, as they are a core part of any IT organization. To effectively address this issue, we need a strategy that focuses on continually closing the skills gap.

‍ They started in awe, which soon turned into desperation to keep up, and it is only now that we have started realizing the utility and business value of our Artificial Intelligence (AI) goals. I like this stage of our industrial revolution, where we are no longer expecting magic from AI but are integrating it nevertheless for all the wonders it can still do for our businesses. This was the same space where our DevOps efforts started yielding enterprise-level transformations.

Business leaders find themselves involved in a range of high-priority tasks, most of which require making critical decisions. Let’s say you’re the sales head of a global organization. You’re ready to make an important decision about next quarter’s sales strategy, but you must first look at the right data set. You know it exists somewhere in your organization’s databases, yet it’s not within the arm’s reach.

In the insurance industry, the claims process can often feel like a complex maze of manual processes for both customers and agents. However, new and advanced technologies are paving the way for smoother, more efficient claims handling. Claims processing automation at insurance companies can streamline routine tasks, reduce risk of errors, and enhance customer satisfaction. In this blog, we’ll explore three key areas to focus on for effective automation.

Continuous integration (CI) pipelines are an important part of building and deploying reliable software. Whether it's building a Docker image, running tests, or even just doing code linting, CI pipelines help you automate repetitive tasks and ship better code even faster. GitHub Actions lets you create pipelines to build containers, test source code, and publish software.

In today’s hyper-competitive market, where users have countless options at their fingertips, one truth stands out above all: quality keeps a user. The quality of your product, particularly its user experience (UX), directly determines whether customers stay with your brand or leave for a competitor. As your business evolves an exceptional UX is crucial – achieving this starts with a thoughtful approach to test automation.

Are you thinking about hand-coding an API? You have the perfect application in mind. It has an attractive UI and achieves everything the customer wants. However, it needs to connect with a Microsoft SQL Server database, so you have to start working on the data model and API. Hand coding APIs offers greater customization and control but is time-intensive, whereas API generation provides a faster, more streamlined approach with automated tools, albeit with less flexibility.

The Zsh shell is a powerful and versatile command-line interface that enhances user productivity with its advanced features and customization options. Among the essential commands in any shell environment is the ‘ls’ command, which lists directory contents. However, users often seek alternatives to the default ‘ls’ command to overcome its limitations and enhance their workflow.