Systems | Development | Analytics | API | Testing

The verdict is in: The more you analyze your customer data, the better chance you have of outperforming your business rivals, attracting new prospects and providing excellent service. For example, a report by McKinsey & Company has good news for companies who are "intensive users of customer analytics:" Their chances of excelling at new customer acquisition and being highly profitable are 23 and 19 times more likely, respectively, than those of their competitors.

Salesforce is the world’s leading CRM (customer relationship management) software, with a 20 percent market share. The Salesforce CRM software is chock-full of features for business intelligence (BI) and analytics so that you can capture hidden insights and make smarter, data-driven decisions. The traditional ETL (extract, transform, load) process extracts data from one or more sources and then deposits it into a centralized data repository.

In financial services, data is essential for storing product information, capturing customer details, processing transactions and keeping records of accounts; the relationship between products and their underlying data has always been symbiotic. A significant amount of data infrastructure is static, fragmented across data silos or based on legacy platforms. This has created an impedance mismatch between products and the underlying data.

User-friendly interface that allows smooth and easy UX should be a crucial part of your targeting strategy. Among other things, a well-designed interface is key for improving your conversion rates. Both your target audience and Google algorithm will pay attention to this particular aspect. What’s more, this Forrester Research study has found that this particular practice can up the conversion rates by a whopping 400%.

When you test application logic and functionality you often have to test the same logic with multiple input values, which can quickly escalate the number of test cases you have to create. Data-driven testing helps you quickly execute the same test multiple times using datasets for different output values, saving you time and effort. Test parameterization is a type of data-driven testing that allows you to execute the same test, multiple times using different parameters.

In this guide you’ll learn how to send Moesif behavioral emails with Mailchimp. Moesif behavioral emails is a feature that automatically sends emails to customers based on their API usage. This can be used to notify customers about technical issues, such as: hitting rate limits, using deprecated APIs, or trying to run broken integrations. You can even use it to trigger business-related events such as when an item is shipped.

As an indie developer, anything that saves you time or automates work is valuable. Learn how Bitrise can help you in having an automated continuous delivery process!